マーケティングの科学 セオリー・エビデンス・実践で学ぶ世界標準の。Amazon.com: Marketing: Theory, Evidence, Practice: 9780195590296。ブランディングの科学 [新市場開拓篇] エビデンスに基づいたブランド。バイロンシャープのマーケティングの原書です。。Amazonでは17,000円程度で販売されています。「賃料評価の実務 オフィス 商業施設 レジデンス 物流施設 ホテル」。Marketing: Theory - Evidence - Practice ペーパーバック – イラスト付き, 2018/1/30英語版 Byron Sharp (著)Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.